Gary Vaynerchuk is one of the leaders
in his niche. Here he is giving away his
three best marketing strategies. Let me
know what you think.
How To Market Online With Ease
By: Robin Harris
You can ignite your marketing efforts
and passion for the game by learning to use your personal story and expertise
to get potential clients subscribing to your opt-in list.
I want to show you 10 simple steps you
can implement with a low-cost investment and a little effort that you can use
as a springboard for more aggressive online marketing campaigns.
By creating an interesting web site,
which consist of one simple, yet, well-designed web page you can begin a
relationships with qualified prospects. The "Interest Site" is
designed to share content and offer a customized introductory e-product to
someone who would qualify to be considered your ideal client. The focus of the
site has to be a HOT TOPIC for your ideal client and it has to tie back to your
product theme in some logical way.
The Interest Site will include the
following components:
1. The reason why the ideal client
should read the content and subscribe to your list to get the introductory
product. You written communication should be compelling, not contain hype, and
impress the ideal client so they know free product does not mean no-value,
low-value product, but it means you are a generous person, you are a skilled
business person, and you are beginning your relationship with them on good and
ethical terms.
2. Weave in a soft introduction that is
designed to create affinity with your ideal client so they know you are like
them, understand them, and share some of the same concerns and interests as
they relate to this topic. Be brief.
3. Discuss one to three key points
related to the topic that the ideal client would find very interesting. Notice
I said the ideal client would find them interesting, you may not, and the
non-ideal client may not. You may have expertise in this area or you may have
to go and do some research. Either way, make sure the information is highly
relevant to your ideal client and related to your primary business offering.
4. Include a message that lets the
ideal client know that this content is incomplete and they can get more
advanced information by signing up for the complimentary ecourse or workbook.
Don't offer just a newsletter or special report. These things are over used and
are often perceived as low value until your credibility is well established.
5. Give the ideal client a teaser
preview of the HOT HOT HOT TOPICS covered in the ecourse or workbook. Summarize
what you have provided and remind them to subscribe.
6. Provide a Bio-box with 3 or 4 lines
about you, written in third person to start imprinting the ideal client with
the perception that you are a great resource, expert, etc. Be sure to include
email contact. Get yourself an official domain and email address. Make sure the
web address you pick for your interest site relates to the topic being
discussed. Remember to represent yourself as being an established professional.
Do not use an ISP email address. Bob@my-interest-site.com is much more
attractive than bob1698@yahoo.com.
7. Use an autoresponder to create an
online signup form for your opt-in list. Include this sign-up form directly
into your web site page. I use an autoresponder which allows for attachments
and can create both text and html messages. You can use the HTML software
inside the autoresponder to create simple yet elegant messages without knowing
HTML. I recommend you stay away form text based messages, there quick, fast and
cheesy looking. Imagine getting a text-based email from Amazon, it just wouldn't
look all that professional, would it?
8. Set up your autoresponder so the
subscriber gets an immediate message congratulating them on their new
subscription. Assure that the e-product is sent with the first message. You can
either attach the product or store it on a web server and include the link. The
first option is the easiest if you use the full-featured autoresponder.
9. Instead of trying to push people to
your replicated site or your affiliate site, or convince them to spend money
with a stranger, you want to get them to your interest site and get them into
your opt-in database before sending them off to some other web site or having a
serious sales conversation with them.
10. You can get more information about
tools and resources for the Interest Site Project and you can also receive a
complimentary template for creating your first ecourse when you subscribe to
our online newsletter at www.marketing-with-a-story.com.
Author Bio
Robin Harris is a Certified Coach and the Founder of www.Marketing-With-A-Story.com. She works with entrepreneurs who want to market with ease by using their personal experiences, knowledge, and passion to attract their ideal clients. You can reach Robin via email at support@marketing-with-a-story.com
Robin Harris is a Certified Coach and the Founder of www.Marketing-With-A-Story.com. She works with entrepreneurs who want to market with ease by using their personal experiences, knowledge, and passion to attract their ideal clients. You can reach Robin via email at support@marketing-with-a-story.com
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