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If You're Not Linking You're Losing Money
By: Robin Henry
If you have a web site and you're not actively linking to other relevant
sites, you're losing a great opportunity to improve your link popularity, get
targeted traffic and increase your income. Read on to find out why.
Why Link?
There are only a few ways you can generate traffic to your site. You can pay
someone to generate leads, but you have no way of knowing whether your visitors
are interested in your product, service or message. Some organisations that
promise thousands of visits to your site deliver the goods, but the problem is,
the people who visit aren't targeted to match your product, service or message.
You can advertise on or offline to generate leads, you can wait and watch and
hope someone finds your site among the many millions, or you can actively
generate traffic yourself.
If you create links to other sites with high traffic, some of the people who
visit those sites will click on links and visit your site. Let's face it, if
no-one visits your site, the chances of selling something or getting your
message read, are minimal. So, creating targeted visitors should be one of your
key priorities. By targeted visitors I mean people who have bought a similar
product or service to yours, or who are predisposed to do so. Consider this
example. I sell an ebook titled, "Winning That Government Job" which,
as the title suggests, helps job seekers to understand the government
recruitment and selection process so they can be competitive when applying.
If I advertise in the employment pages of the Saturday morning newspaper in
Sydney (the most populous Australian city) it will cost me $200 for one
edition. I usually generate several dozen sales, but as soon as I stop
advertising, the sales drop off.
If I link with another organisation having something to do with job seekers,
numbers of their visitors visit my site and buy my publication. It costs much
less than successive $200 adverts. Imagine what happens when I link to a dozen
similar sites? I think you can see the benefit of linking.
Making Links
When I began linking I would place a keyword in a search engine and then look
for sites that were suitable to exchange links. I'd find several sites, email
them and occasionally get a response. I tried to find link partners for whom my
products and services were complementary - so they could add value for their
clients while doing me a good turn.
The process worked, but I had to spend an inordinate amount of time doing it,
so I looked for a better way and couldn't believe my luck when I found a
software program designed specifically for this type of activity. The program
automates much of the process so, one evening per week for about two or three
hours, I work with it to find and contact potential link partners.
Measuring Progress
At the end of every month I measure my site popularity, links, traffic volume,
sales, expenses to sales ratio, pay-for-click search engine placements etc and
compare statistics with the previous month. Slowly, but surely, my site is
getting a higher position in search engines and I'm getting more referred
traffic from sites with which I have exchanged links.
Link management is a huge topic. If you'd like to read more and download a free
software program that will find out within minutes how many sites are linked to
yours, visit this page www.dwave.com.au/link-management.html.
Author Bio
Robin Henry is a HR specialist who helps businesses improve performance through implementing smart technology and processes. Find him here www.dwave.com.au
Robin Henry is a HR specialist who helps businesses improve performance through implementing smart technology and processes. Find him here www.dwave.com.au
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