If you
are wondering what current digital trends you want to keep up with as we head
towards 2019 take a look at this article by Dale Harris. It’s in 2 parts. Yesterday part 1 looked at trends 1 and
2. Welcome back today for trends
3-5. Make sure you are making the most
of any new opportunities out there to smash your marketing goals. Let me know what you think of his article
with a comment below.
5 Hot Digital Marketing Trends to Help You Finish
the Year Strong – Part 2
2018 was
an exciting year for the world of digital marketing, bringing new innovations
in automation trends as well as continuing the shift toward a mobile-first
market.
But the
new brings new opportunities for you and your team to smash your marketing
goals.
Wondering
what the new year will bring? Here are a few of the hottest marketing trends
you have to look forward to in 2019.
3. Invest In Video
Marketing Trends
A reliance on video marketing is becoming increasingly important,
particularly on social media platforms.
An
analysis of current marketing trends would indicate that even a small
investment in video marketing can become as important to your strategy as a
blog or copy.
Customers spend about six hours per
day engaging with video content on a daily basis, so
strike now while the iron is hot.
4. Social Media Messaging As A
Customer Service Platform
When a
problem arises, customers are going to do everything in their power to reach
your company. These days, one of the best methods of contact is social media.
It’s time
to get into the habit of checking your social media profiles more often. Make
sure someone monitors your pages at least once or twice per day so that you
don’t miss a message from a customer.
5. Mobile Will Dominate Desktop
Of all
the current marketing trends, this is perhaps the least surprising. As 2018
exits and 2019 enters, the mobile experience will only become more pertinent to
consumers.
Make sure
you’re anticipating their needs. Ensure that your website scales to mobile and
that your mobile site has 1:1 parity with the browser experience.
With thousands
of apps downloaded each and every day, now is also a great time to invest in
apps if you haven’t already.
These Marketing
Trends Will Help Your Business Finish Strong
To wrap
things up, 2019 won’t look terribly different than 2018. Expect an increased
focus on the customer experience in both content and customer service.
Looking for more hot business tips and marketing
trends? Be sure to check out our digital
marketing archives for
all the info your business needs before you’re even aware you need it.
Source: by Dale Harris
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